About
Debbie Silverman
I love my business because I get to learn a little about a lot and I get to help your company truly connect with its customers, to grow your business, and to see an RORI™
What is RORI™? you might ask…
RORI™ is Return on Research Investment.
After spending twelve years in the Advertising Agency world (BBDO, Y&R, Lintas NY), I became restless sitting in meetings where the conversation would inevitably start out “I think we should do this” or “I think this is a good idea.” I realized that “thinking” often leads to costly marketing mistakes. I created Consumer-Perspective in 1995 to take the guesswork out of marketing and move my clients’ conversations from I think to “I know!”.
It’s very exciting to me to identify what moves people to take action to buy a particular Brand and what that Brand means to them in their daily lives. My agency background along with my psychology degree, 30+ years of market research experience, and certification as a NLP Practitioner, all support my relentless pursuit to dig deeper and deeper until I know what makes your customers tick and what motivates them.
Let’s Grow Your Business Together!
Consumer Perspective Mission
Our mission is to take the guesswork out of marketing for you by making sure that you have a total understanding of your customers/clients. Insights developed from the research will help you create a deeper connection with your target which will ultimately result in more business than you have now.
The passion I have for my clients’ businesses extends beyond the research that is conducted. I am committed to providing stunning and smart marketing tactics and strategies that lead to successful new products and brand introductions; bring new life to tired brands, overhaul all communication efforts including website and advertising; grow businesses and guarantee that clients get actionable results.
The formula for your growth is quite simple…