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 Market Research

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Know. Connect. Grow

From strategy development through actionable solutions gleaned from the research we conduct, we build and grow our clients’ brands. Our broad expertise enables us to focus on very specific assignments or support complete marketing programs.

We have two business groups to serve your needs: One for corporate businesses that have a need for large scale custom research and one for entrepreneurs that need consultation on their brand  message. Both offer strategic guidance and learning about your key targets.

Corporate Research & Development Services

Large scale quantitative and in-depth qualitative research studies including research to solve client needs for developing new products and concepts; repositioning existing brands; ad concept testing; revitalizing tired brands; optimizing advertising, packaging, website and social media development and identifying employee Brand perceptions to create strong brand champions!

Consumer Perspective specializes in these types of research studies to provide you with a Return on your Research Investment:

  • Advertising Checks
  • Attitude & Usage
  • Awareness Tracking
  • Brand Story Telling (image/perception)
  • Brochure/Collateral Research
  • Customer Satisfaction
  • Data Mining / Data Blending
  • Employee Perception / Ambassador Studies
  • Feasibility Studies
  • Idea and Name Generating
  • New Product Development
  • Positioning
  • Pricing
  • Market Segmentation
  • Social Media Buzz Factor
  • Strategy Development
  • Website Design

Qualitative Research

  • Focus Groups (regular, mini and super-groups)
  • One-On-One Interviews (among consumers, executives, medical staff, experts in any field)
  • Trade (specialty interviews in person or by phone)
  • Ethnography Interviews (in-home/on location interviews)

Quantitative Research

  • Phone Surveys
  • In-person surveys (“on the street,” or at any location)
  • Online Studies

Strategic Tactical Planning

  • Create Consumer Connection Blueprint™
  • Strategy/positioning development for new products, existing brands, current accounts and new business pitches
  • Prepare a market overview, trend analysis and competitive review
  • Prepare strategic documents, e.g., long term brand strategy, creative strategy, tactical planning, positioning statements, business plans, marketing plans,
  • Present to and consult with Creatives and New Business/Marketing Teams

Contact us or call (954) 341-3083, with any specific needs or questions.

Entrepreneur Research & Development Services

Is there a gap between what you THINK your customers want and what they truly want?

If so, that’s a dangerous place to be!

Thinking or guessing often leads to costly marketing mistakes, wasted time and lost business.

The Consumer Sweet Spot Blueprint is a plan to designed to highlight your brand purpose, or your “WHY”, and link that to your consumer’s pain points, thus creating a connection so strong that you generate the WOW factor which leads to loyal customers and raving fans!

If you have a strong desire to challenge the status quo of your business and are hungry to deeply connect with your customers on a whole new level, call us now!

Contact us or call (954) 341-3083, with any specific needs or questions.

Want to identify your Consumer’s Sweet Spot?

Sign up below and download our free Consumer Sweet Spot Blueprint now





Bilingual Studies: Hispanic / Latin Markets

Does your business have a specific need to gauge the habits of an Hispanic demographic? We have tailored solutions for that!

  • Strategic partnership with experienced Hispanic moderators

Contact us or call (954) 341-3083, with any specific needs or questions.