Market Research

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Large scale quantitative and in-depth qualitative research studies including research to solve client needs for developing new products and concepts; repositioning existing brands; ad concept testing; revitalizing tired brands; optimizing advertising, packaging, website and social media development and identifying employee Brand perceptions to create strong brand champions.

Consumer Perspective specializes in these types of research studies to provide you with a Return on your Research Investment:

  • Advertising Checks
  • Attitude & Usage
  • Awareness Tracking
  • Brand Story Telling (image/perception)
  • Brochure/Collateral Research
  • Customer Satisfaction
  • Customer Engagement Studies
  • Employee Perception / Ambassador Studies
  • Feasibility Studies
  • Idea and Name Generating
  • New Product Development
  • Positioning
  • Pricing
  • Market Segmentation
  • Social Media Buzz Factor
  • Strategy Development
  • Website Design
  • Data Analytics

Qualitative Research

  • Focus Groups (regular, mini and super-groups)
  • One-On-One Interviews (among consumers, executives, medical staff, experts in any field)
  • Trade (specialty interviews in person or by phone)
  • Ethnography Interviews (in-home/on location interviews)

Quantitative Research

  • Phone Surveys
  • In-person surveys (“on the street,” or at any location)
  • Online Studies

Strategic Tactical Planning

  • Create Consumer Connection Blueprint™
  • Strategy/positioning development for new products, existing brands, current accounts and new business pitches
  • Prepare a market overview, trend analysis and competitive review
  • Prepare strategic documents, e.g., long term brand strategy, creative strategy, tactical planning, positioning statements, business plans, marketing plans,
  • Present to and consult with Creatives and New Business/Marketing Teams

Contact us or call (954) 341-3083, with any specific needs or questions.