I love my business because I get to learn a little about a lot and I get to help companies truly connect with their customers and see a RORI™!
What is RORI™ you might ask…
RORI™ is Return on Research Investment.
After spending twelve years in the Advertising Agency world (BBDO, Y&R, Lintas NY), I became restless sitting in meetings where the conversation would inevitably start out “I think we should do this” or “I think this is a good idea.” I realized that “thinking” often leads to costly marketing mistakes. I created Consumer-Perspective in 1995 to take the guesswork out of marketing and move my clients’ conversations from I think to “I know!”.
It’s very exciting to me to identify what moves people to take action to buy a particular Brand and what that Brand means to them in their daily lives. My agency background along with my psychology degree, 30+ years of market research experience, and certification as a NLP Practitioner, all support my relentless pursuit to dig deeper and deeper until I know what makes your customers tick and what motivates them.
Check out the book I created and co-authored with Trish Carr It’s Just a Conversation – What to Say and How to Say It in Business. Look for It’s Just a Conversation wherever books are sold. For more information about how to have that next important conversation, go to http://Itsjustaconversationbook.com